Google+ is a platform without personality - no sense of those integral early adopters who define the pathos of the site. Think of how Tumblr evolved, they’re one of the strongest examples out there of early adopters creating a vibrant culture. From a very close-knit circle of mostly tech kids and expanding outwards, one meme at a time. Where else can I shamelessly post Sailor Moon pictures? I never would put them on my Facebook.